Disney was founded in 1928 in the United States, giving it around 80 years of history. Its cute animated characters are classics – from Mickey and Minnie Mouse to Winnie the Pooh and Stich. Children love them, as do many adults. The makers of Ever Rich’s Disney product series understand these feelings. They know that many travelers want Disney products, and therefore decided to take these animated characters and incorporate Taiwanese characteristics into their designs. The creativity that went into the product line adds new brilliance to Disney’s charm.


Cute and clever stuffed animals, fashionable travel bags, practical Mickey change purses, and T-shirts that look hand drawn are among the many souvenirs available. There is also Taiwan’s most popular souvenir (baked sesame moon cakes), a popular snack to munch on while waiting for the plane (codfish pastries with almonds), and goods to mark the ROC centennial (including a series of books on the seven major old roads that reveal life on these streets at the turn of the 20th century). New products launched in 2012 include a series of Mickey Taiwanese pastries, green bean cakes beloved by scholars, and cream cakes that emit a feeling of bliss. There are also year-cakes, sweet snacks that usher in wealth and are a joy to consume, along with Taiwan’s most popular souvenir: brown sugar mocha. These snacks, together with the variety of Disney characters, reveal a mixture of Taiwanese and local culture to visitors. They also give travelers the chance to share their journey with their own Disney character, bringing new joy to travel.